Map & Directions

Ground: Days Park, De Moulham Road, Swanage, BH19 1NN

Tel: 01929 424 673

Floodlights: Yes

Midweek Home: Wednesdays


Colours: White Shirts, Black Shorts, Black & White Socks

Alternative Colours: Blue Shirts, Blue Shorts, Blue Socks

Nickname: The Swans

Chairman: Mr Mark Watson

Secretary: Mrs Alison Newell

Address: 301 High Street, Swanage, Dorset . BH19 2NL

Home: 01929 421306

Mobile: 07545 762401




League Champions 1957/58*, 1959/60*, 1960/61*, 1961/62*,

League Runners-up 1958/59*, 1962/63*

League Cup Winners: 2009/10, 2016/17

League Cup Runners-up 1959/60*

Trevor Williams Fair Play Cup 1999/00


Click here for all league positions


Ground Directions

By Road: Entering Swanage on the A351 (Wareham road), just after passing Swanage Middle School follow the road left into Victoria Avenue, go over the railway bridge and then take the 5th left (the turning before the sea front) into De Moulham Road. At end of this road is a car park off which is the ground.

Club History

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The first known football team to compete in Swanage was formed in 1898 and called Swanage Albion. The club played their home games at the old Middle School site, but changed their name to Swanage Town in the mid 1920’s and relocated to Day’s Park – named after James Day who was the mayor of Swanage at the time.

For the next 30 years, the club competed in the Dorset Senior League until 1957 when the Dorset Football Combination was formed. Swans claimed four League titles in the first five years of the new competition, but for the 1966-67 season, big changes were afoot at Day’s Park.

The club merged with local rivals Herston Rovers to take the present-day name of Swanage Town & Herston and some ten years later they left the Dorset Combination and joined the Western League under the guidance of affluent local business man Norman Hayward.

A scrap metal dealer by trade, Hayward funded a new clubhouse, sports hall, the installation of floodlights and in 1986-87, Swanage won the Western League Division One title and promotion to the Western Premier.

Steady progress was made at this higher level and Swans even toppled Southern League Weymouth in the 1990 Dorset Senior Cup Final, but for the 1990-1991 season, the club left the Western League to join the recently formed Wessex League.

Despite finishing runners-up in their first Wessex season, Hayward departed to become chairman at AFC Bournemouth and Swans’ fortunes nosedived dramatically thereafter and relegation back to the Dorset Combination transpired in 1995-96.

The club’s struggles continued until 1999-00 when a fourth placed Combination finish meant promotion back into the Wessex League although sadly the club were ill-equipped for this higher level again. Swans narrowly avoided relegation in the Millennium’s second season, but finished rock bottom in 2001-02 and were demoted once more.

With the club in freefall, they suffered the humiliation of a second successive relegation and dropped into the Dorset Senior League for the first time in nearly 50 years. The very future of the club was in serious jeopardy, but under former player Gerald Dimarco, a fine campaign followed which resulted in an instant return to a newly titled Dorset Premier League.

After such a tumultuous period, stability was ensued by Dimarco and then back in the DPL under Derek Beale and the late Jimmy Hollywood Senior. The latter duo stood down in 2008 with the club turning to Jason Phillips, who in his second season in charge, led the Swans to a magnificent League Cup triumph with a 3-0 win over Westland Sports.

Sadly, this success didn’t give the club the momentum to push on and after Phillips departed, a succession of managers failed to lift the club from the lower echelons of the DPL.

In the Autumn of 2015, with the club once again looking for a new manager, Swanage turned to former club-captain Tim Brown and he led a dramatic upturn in fortunes which has culminated in two consecutive top ten finishes and another League Cup win in May 2016 with a 2-0 win over Gillingham. (see below)